{"id":76812,"date":"2024-03-20T20:54:10","date_gmt":"2024-03-21T00:54:10","guid":{"rendered":"https:\/\/ideascale.com\/?p=76812"},"modified":"2025-07-14T06:43:50","modified_gmt":"2025-07-14T10:43:50","slug":"generative-ai-investable-insights-part-2","status":"publish","type":"post","link":"https:\/\/ideascale.com\/blog\/generative-ai-investable-insights-part-2\/","title":{"rendered":"How to Use Generative AI to Turn Your Insights into Investable Ideas (Part 2)"},"content":{"rendered":"

This article builds on our previous write-up (Part 1<\/a>) where we demonstrated how to transform your initial thinking into a compelling value proposition.\u00a0 We showed how you can increase your chances for approval and funding by using generative AI and CO-STAR to accomplish this critical first step in ideation and complete it almost instantaneously.<\/p>\n

To take the next step and enhance the quality of your value proposition and deepen your understanding of its potential, we suggest prompting your generative AI tool to address each component of your CO-STAR. We will repeatedly prompt the AI to produce research that both creates and informs the story of our value proposition. Successful prompts have clear instructions with strong verbs, keywords, and include as much detail as possible. The more specific you are, the better the AI will be able to understand your request and generate the most relevant information. For Sarah\u2019s Sound Effects Company\u2019s CO-STAR on Disposable Hearing Aids, we used multiple prompts to refine our idea into an effective value proposition.<\/p>\n

Who is the\u00a0Customer?<\/h2>\n

To better articulate the value proposition for the customer and their unmet needs, we used\u00a0prompt 2:\u00a0For the Customer, please describe a persona of this person.<\/i><\/strong>\u00a0Note that Bard retained the context from our original prompt to generate the persona (Review Part I<\/a>).<\/p>\n

Bard Output:<\/i><\/strong><\/p>\n

Sure, here is a persona from a low-income and vulnerable community:<\/p>\n

Name:<\/strong>\u00a0Karen Biel<\/p>\n

Age:<\/strong>\u00a062<\/p>\n

Occupation:<\/strong>\u00a0Retired factory worker<\/p>\n

Location:<\/strong>\u00a0Lives with her two grandchildren in a small apartment in Los Angeles, CA<\/p>\n

Income:\u00a0<\/strong>Receives Social Security benefits and a small pension from her factory job.<\/p>\n

Challenges:<\/strong>\u00a0Karen has been experiencing hearing loss for the past few years. She is on a fixed income and does not have health insurance, so she cannot afford traditional hearing aids. She also lives in a noisy environment, which makes it difficult for her to hear.<\/p>\n

Goals:<\/strong>\u00a0Karen wants to find a hearing solution that will help her to hear better and communicate more effectively. She also wants a hearing solution that is affordable and accessible.<\/p>\n

Pain points:<\/strong>\u00a0Karen is frustrated with the fact that she cannot hear well. She often feels isolated and left out of conversations. She is also worried about her safety, as she cannot hear cars coming when she is crossing the street.<\/p>\n

Why would Karen choose disposable hearing aids?<\/strong>\u00a0They would be a more affordable and convenient option for her. She would also appreciate the fact that they are easy to use and that she can dispose of them after a few months\u2026<\/p>\n

Feel free to generate and refine multiple personas, and ask several prompts, until you are satisfied with understanding the\u00a0Customer\u00a0<\/i>of your value proposition.\u00a0Generating multiple personas can be used to inspire other use cases, surface new needs, and delve into additional customers and stakeholders who might be impacted by your solution.<\/p>\n

What is the\u00a0Opportunity?<\/h2>\n

We liked the potential presented by the Karen Biel persona but wanted to investigate other possibilities as well. We decided to gauge the size of the opportunity presented by the \u201cactive\u201d market, so we engaged Bard with\u00a0prompt 3:\u00a0Describe the size of the market for a John Smith persona who is an active customer with a high risk of damaging their hearing aids.\u00a0<\/i><\/strong>Here are the results:<\/p>\n

Bard Output:<\/i><\/strong><\/p>\n

Sure, here is a description of the size of the market for the John Smith persona:<\/p>\n

The market for disposable hearing aids for active people is still in its early stages, but it is growing rapidly. According to a report by Grand View Research, the global disposable hearing aids market for active people is expected to reach $1 billion by 2025.<\/p>\n

The John Smith persona is a good representation of the target market for disposable hearing aids for active people. He is an older adult who is experiencing hearing loss and who is active. He is looking for an affordable and convenient hearing solution that he can use without having to worry about damaging it while he is being active. He is also concerned about the environment and wants to choose a hearing solution that is sustainable.<\/p>\n

Here are some additional details about the size of the market for disposable hearing aids for active people:<\/p>\n